Marie is often referred to as the world’s first supermodel and is one of the most beautiful women of our time. She was voted as one of the top 30 supermodels of all time in Channel 5’s “World’s greatest super- model”. She worked extensively with David Bailey—to whom she was married between 1975–85.
Marie Helvin was approached by a model scout on a visit to Japan with her mother and signed up as the face of Kanebo cosmetics at the age of 15. She moved to London, where she worked for designers such as Yves Saint Laurent, Versace and Valentino.
She married photographer David Bailey when she was 23, having met him when he chose her for a photographic session for Vogue. Together Bailey and Helvin produced a memorable book of photos titled Trouble and Strife in 1980.
In the 1980s, Helvin left mainstream modelling to broaden her career, working for television and radio, covering subjects from books to travel, which in turn led to major television, radio and advertising campaigns, such as for Yves Saint Laurent and Olympus cameras.
She launched her own collection of body/swimwear range in 1990 and went on to produce seasonal collections which sold worldwide.
She published two books, made a health and fitness video, appeared on television and presented several programmes including GMTV’s series Helvin on Hawaii, which featured her philosophies on health and beauty.
Her autobiography was released in autumn 2007 by Weidenfeld & Nicolson and published in paperback in September 2008 by Phoenix.
Helvin returned to Japan to present a look at fashion and innovation in modern Japan in “Marie Helvin’s Tokyo”, part of the Luxury Life series on CNBC.
Marie is also the face of Marks & Spencer’s new Portfolio fashion range for women over 50.
Helvin remains in the forefront of the fashion industry, appearing as a judge in Britain’s Next Top Model, and with appearances in British Vogue and the US W magazine, features in Sunday Times Style and You magazine, and a retrospective in Harper’s Bazaar.