FAQs

Why use a celebrity speaker or entertainer for your event?

The reasons why high profile speakers and celebrities are so successful are simple:

NEVER BEFORE  has the consumer been so aware of, or responsive to, celebrity led advertising and endorsements.

NEVER BEFORE  has there existed so many TV channels, websites and alternative media such as YouTube, eager to carry these compulsive and persuasive messages, as well as celebrity gossip about them.

NEVER BEFORE  has demand for celebrity involvement in all forms of advertising been higher, or more cost effective. According to Campaign Magazine over 22% of all TV advertising utilise a celebrity endorsement in vision and over 30% include a celebrity voice over. Not surprising then that statistics prove that advertising including a celebrity out-perform 2-1 those without.

At the heart of celebrity led advertising
Useful Talent has been at the heart of celebrity led advertising in Europe and the USA for over 25 years and is uniquely qualified to place accurate priced endorsement proposals directly into the hands of the appropriate decision makers. We have evolved over this period into a number of specialist departments dealing with a wide range of services specifically designed for the advertising, marketing and PR industries. With offices situated in key international locations we provide an essential conduit between major talent and the important corporate market.

Unrivalled Experience
During the past 25 years Useful Talent executives have been responsible for generating literally thousands of celebrity led advertising and endorsements contracts, PR campaigns, product launches, corporate entertainment & personal appearances. These include British and foreign TV, print, poster campaigns, websites and corporate videos. As a result, advertising agencies worldwide are increasingly seeking to benefit from our extensive experience and advice on which celebrities to approach and how to cost the various elements of these endorsement contracts.

To our knowledge, no other agency has our experience, or has been as successful in matching the right celebrity to the right campaign at the right fee for so many years.

DO YOU CHARGE FEES FOR YOUR SERVICES?

Our commission is normally included within the overall budget established for the Speakers or Talent, not in addition to it. However we do sometimes quote fees for our service or for giving advice where a project may not require a fee to be paid to the Talent. We may also charge a cancellation fee where we have spent a considerable amount of time working on a project and where we have confirmed the involvement of the Speaker or Talent, when the client then arbitrarily cancels the project at the last minute. We sometimes require a client to sign a Conditional Fee Agreement to cover our costs if we judge that the amount of work involved in a project will involve so much of our time and expense for a very speculative project.

ARE YOU THE AGENT FOR ALL THE SPEAKERS ON YOUR WEBSITE?

No. Most Speakers or Celebrities will have different agents for different aspects of their work. There are Movie Agents (specialising in film), Theatrical Agents (specialising in live performance), Literary Agents (specialising in publishing), Voice Over Agents (specialising in voice overs for TV, radio commercials and commentary on TV programmes), TV Agents (specialising in Television work), Speaking Agents (specialising in Public speaking work). Even PR/Lifestyle Agents (specialising in placing celebrities in lifestyle publications such as Hello & OK etc. and getting them seen in the media by attending movie premiers and high profile events). Depending on your needs you should contact the appropriate agent. Useful Speakers are Agents specialising exclusively in Speakers, Presenters, Entertainers and Celebrities for corporate events, conferences, product launches and corporate entertainment. Thousands of speakers and celebrities have completed our special questionnaire and registered with us for speaking, advertising and commercial work giving us their personal contact details and personal preferences. This data is held on our unique Celebrity Information Database (CID) and enables us to match the right speaker or celebrity to the right campaign at the right price. However, we are NOT their exclusive agent and it is not our responsibility to seek and secure work for individual Speakers or Celebrities.

WHAT MAKES YOU SO SPECIAL?

We consult with our clients in the Events, Advertising, Marketing and PR industry to identify the speaker, celebrity or personality with the strongest appeal to the target market who will deliver the best possible results at the most economical cost for any proposed event or celebrity led advertising or endorsement campaign. We give our clients unlimited ideas and suggestions completely FREE of charge. We will contact the appropriate speaker, celebrity, personality, sports star, musician, comedian, or Hollywood star by the method THEY have requested to negotiate the best terms on behalf of our client. We prepare, issue and negotiate water-tight contracts to bind and protect both the client and the celebrity. We deal with the payment of deposits and arrange for the collection and payment of subsequent contractual monies. If necessary we will arrange for payments to be made in ways designed to reduce the tax burden of the Talent concerned. Sometimes it is only through thoughtful accounting in conjunction with our experienced lawyers and taxation experts that will encourage a particular Talent to agree to undertake a contract. We can make financial arrangements a big advertising agency could not. We make all the necessary arrangements for the travel and attendance of the selected speaker or celebrity at the conference venue, studio or other venue and personally supervise whatever activity is called for under the contract. We are one of the most experienced and reliable agencies in the world for any commercial activity concerning any type of celebrity.

WHY USEFUL SPEAKERS?

The Useful Talent Group, including Useful Speakers with offices in London, New York, Los Angeles and now, Abu Dhabi has been responsible for generating and innumerable speaking and celebrity led endorsement and advertising contracts ranging from the very modest to multi-million dollar campaigns. Our directors and staff are an enthusiastic group of young professionals qualified in advertising and public relations who speak the same language as our clients as well as being highly skilled in negotiating the best deals when buying speakers, entertainers and celebrities.

A LITTLE BLACK BOOK TO DIE FOR

Useful Talent Group has long established working relationships directly with hundreds or speakers, celebrities, personalities, and sports stars as well as with their representatives, agents, managers, publicists, attorneys, and personal assistants. Hundreds of celebrities have completed our special questionnaire listing their personal product preferences and preferred method of contact. That’s why we’re able to access major British, European and Hollywood talent with the minimum delay and have an outstanding reputation for skill and integrity in matching the aspirations and strategic marketing plans of major international advertisers with precisely the correct celebrity spokesperson.

CAN YOU ADVISE ON SUITABILITY & COST WITHOUT A DETAILED BRIEF?

Usually. Because we are quoting for projects and campaigns on a daily basis we can often advise a client on the level of fee to allow in the budget for a speaker or celebrity before they even have a particular personality in mind. We will only ever propose a speaker or celebrity for a job who we consider to be suitable for the project and within the specified budget, whether we represent them or not.

CAN I SIMPLY CALL YOU FOR FREE ADVICE?

Yes. We're always thrilled to speak to new potential clients. Because our advice is completely impartial we’ll tell you if we feel one speaker or personality is more suitable than another and whether their fee is good value for money. Because we maintain current data on thousands of speakers, entertainers and celebrities we can advise on which speaker or celebrity will consider which type of work and what fee they are likely to quote. This free advice will save dozens of calls to numerous agents who would only supply information on the speakers or celebrities they represent. We will supply information on any speaker or celebrity in which you might be interested.

DO YOU SUPPLY A WATERTIGHT CONTRACT & A GUARANTEE?

Yes. Our contracts have been drawn up by specialist lawyers to protect our client and have been successfully tested in the Courts. We also offer a guarantee that in the event of illness preventing a speaker or celebrity from attending and event, we will provide an alternative speaker or celebrity of equal or superior status at no extra cost. No ordinary agent could, or would, offer this guarantee.

CAN YOU SAVE US MONEY?

Most often. Because we have providing speakers and celebrities for corporate work for the past 25 years we can often persuade a speaker or celebrity to consider a project, or a fee below that which might be quoted elsewhere, even by their agent. Our long experience and keen negotiating skills can often save our clients substantial sums of money. We know the going rate for most projects because we are buying and selling speakers and Talent services every day of the week. A celebrity agent will charge as much as they think they can get away with.

WHAT’S THE DIFFERENCE BETWEEN YOU AND AN ORDINARY AGENCY?

Because we specialise ONLY in speakers, entertainers, celebrities for advertising, endorsements, product launches, PR events, corporate entertainment and personal appearances and know precisely which questions to ask to enable us to quote an approximate figure for most celebrities within minutes. Our specialist division “Dead Famous” even co-represents hundreds of deceased celebrities such as Marilyn Monroe and Albert Einstein. No ordinary agent can offer this service.

WHY SHOULD I CONTACT YOU WHEN I NEED A SPEAKER?

Because hundreds of the most popular speakers, entertainers and celebrities are registered with us for corporate and advertising work. They will also have their traditional agents for other types of work. If you need a celebrity for a TV show contact the TV agent, if you need to interview a particular celebrity contact their publicist, but if you need a speaker, entertainer or celebrity for anything corporate or commercial, contact Useful Speakers, Useful Chefs, Useful Sports or Useful Talent first.


Comments or questions are welcome.

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